ZIGN Studio: Zalando private label brings together elevated design and material innovation

Zalando’s Private Labels design team approached the ZIGN Studio collection as an opportunity to rethink how they design from the drawing board to the final product, covering the entire product life cycle from sourcing materials, design thinking and manufacturing processes. The ZIGN Studio collection incorporates some of the latest material innovations including improved material manufacturing processes, bio feedstock, renewable feedstock, and recycled materials. Innovative materials used for the production of the collection include fabrics made of renewable wood pulp such as Naia™, biobased faux-leather made from coffee grounds, recycled fishnet nylon and other renewable and recyclable materials. It also uses recycled dyes and pigments.

The collection also integrates modular design elements which bring more versatility to the garments and expand their use. Modular elements such as detachable sleeves on a down-jacket make styles wearable in multiple ways (in this example, both as a jacket and a vest). A large part of the collection is designed according to the circular.fashion’s Circular Design Criteria and using a mono-material approach, where garments are made with a minimum 95% of a single material. In this way, the fashion items are designed to fit within either the biological or technical cycle, i.e. to biodegrade or be recycled and regenerated into new resources.