Toni Garrn co-created by ABOUT YOU

At the start of the Autumn/Winter 2023 season, ABOUT YOU has another highlight in store: Supermodel and foundation founder Toni Garrn collaborates with the online fashion store to create her first fashion collection. The pieces reflect Toni’s naturalness, her international lifestyle, and her life as a young mother. The 57-piece collection is available from September 6, 2023, at 10 a.m. in all ABOUT YOU online stores – including worldwide shipping options.

For the latest co-creation, ABOUT YOU collaborates with the internationally renowned supermodel and entrepreneur Toni Garrn. The native of Hamburg and the online fashion store share not only their connection to the fashion industry but also their love for the famous port city. Due to her professional career, social commitment, and empowering lifestyle, Toni is also a fashionable, self-determined, and cosmopolitan role model for the ABOUT YOU target group. “With the personally inspired pieces from Toni, we address millennials – especially women who want to shop for high-quality, simple yet casual fashion suitable for any occasion. Toni is the perfect match for us, and given our longstanding connection with her, it was a logical next step for both sides. We are thrilled to launch a unique co-creation characterized by a high degree of mutual trust,” says Sofia Hagemeier, Head of Exclusive Cooperations at ABOUT YOU.

The collection impresses with cool and chic looks made of selected materials, combining classic cuts with subtle design elements such as shoulder pads, elegant horn-look buttons, and embroideries. The fits and details of the pieces are shaped by Toni’s life: for instance, the globe embroidery on some t-shirts refers to her numerous travels as a model, her various hometowns, and her commitment in Africa. Stretchy materials and loose fits offer a lot of freedom of movement and are perfect for the lifestyle of young mothers, like Toni herself. The entrepreneur’s individual ‘Cool Girl’ off-duty model look is reflected throughout the collection: Some pieces resemble her personal must-haves, like the beanies in gray and navy, which particularly remind Toni of her hometown, Hamburg. “For my first collection with ABOUT YOU, it was important to me that all my favorite pieces are included. My absolute favorites are the black leather jacket made of vegan leather and the long winter coat that stylishly enhances any autumn outfit,” says Toni Garrn.

Color-wise, the pieces are inspired by the Autumn/Winter season, showcasing dark berry tones, blue, and taupe. These are captured by the renowned fashion photographer Vitali Gelwich in an indoor shoot in Berlin, who has already shot numerous collections for ABOUT YOU. Set against a classic and timeless backdrop of white walls, cream-colored carpet, and soft upholstered furniture, the pieces are staged. The subdued daylight setting presents Toni in an authentic manner, emphasizing her natural radiance.

All 57 pieces of the new Toni Garrn co-created by ABOUT YOU collection are available from September 6, 2023, in all ABOUT YOU online shops – including worldwide shipping options – in sizes 34-44. The styles range in price from 29.90 Euros to 189.90 Euros.