Fashion
Synergy of Two Iconic Swiss Brands: Hublot and Nespresso
Hublot and Nespresso collaborate on a groundbreaking project, creating a Big Bang watch using recycled Nespresso capsules and coffee grounds. This unique timepiece showcases their shared values of innovation, excellence, and sustainability.
Nespresso’s Second Life initiatives have previously resulted in collaborations with Swiss partners to repurpose discarded aluminium capsules. The Big Bang Unico Nespresso Origin exemplifies the partnership’s commitment to innovation and sustainability. Hublot, known for its Art of Fusion, combines materials and integrates rubber into its straps. Nespresso, renowned for its precision-based coffee system, introduced recycling in 1991, separating aluminium and coffee grounds.
This extraordinary collaboration transforms coffee capsules into a complete watch, incorporating both the strap and the case.
This accomplishment stands as a global first, driven by the pioneering spirit of Hublot and Nespresso, which successfully repurposed used coffee grounds from the capsules into watch straps. The recycled aluminium, combined with the aluminium capsules, forms the case, bezel, crown, and pusher of this remarkable timepiece.
Two totally different companies but it’s a match!
The iconic “N” engraved on the crown symbolizes the unparalleled collaboration with Nespresso. It represents their signature color, paying homage to the Master Origins Peru Organic capsule. Skilfully blending the two materials ensures optimal density and product durability. Crafted meticulously from recycled aluminium, the 42-mm case of the Big Bang Unico Nespresso Origin incorporates 28% of Nespresso coffee capsules. It undergoes an anodization process, resulting in a vibrant green shade, and is finished with satin and polished surfaces. The crown and pusher receive the same meticulous treatment. Constructed from Eco-Titanium, the bottom of the case and the container contribute to sustainability. The rubber strap’s titanium deployant buckle, adorned with a decorative recycled aluminium cap, matches the anodized green color shared by the sport buckle of the Velcro strap.
The Big Bang Unico Nespresso Origin incorporates recycled coffee grounds from Nespresso capsules using Hublot’s One Click interchangeable strap system. The rubber strap achieves the perfect color and quality with a skillful balance of ingredients. The fabric strap features 100% recycled Scafé fabric, including 5% coffee grounds and 95% recycled polyester. The bracelet’s durability is ensured with a delicate equilibrium of 4.1% coffee grounds, 8.2% recycled white rubber, and Hublot’s formula.
The Big Bang Unico Nespresso Origin represents the fusion of innovation, sustainability, and craftsmanship between two Swiss brands. It embodies their commitment to a greener future with an exceptional timepiece.
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