PEPE JEANS presents “VERY PEPE.”

London (ots)

Actress and entrepreneur Kriti Sanon was spotted at the British Grand Prix on the famous Silverstone Circuit. Kriti attended the Formula 1 Sunday race and wowed spectators with her look. Pepe Jeans London presents “VERY PEPE,” the new Fall/Winter collection featuring leading Bollywood actress and entrepreneur Kriti Sanon and British top model Oliver Cheshire. Kriti Sanon makes history as the first brand ambassador of Indian origin for Pepe Jeans. This campaign celebrates the unique British heritage and the multifaceted style of the brand against the backdrop of the vibrant streets of West London. It embodies the bold, unconventional character of Pepe Jeans, blending classic sophistication with modern flair.

The campaign unfolds in two phases. The first wave celebrates Pepe Jeans’ denim heritage, showcasing denim looks in contrast to the bright reds of iconic London mailboxes, phone booths, and classic cars on the streets of Portobello. The second wave captures the essence of life in West London, featuring casual-chic styles for both men and women against the backdrop of classic black taxis and the elegant white facades of Notting Hill.

The Fall/Winter 2024 collection blends contemporary fashion with a rich heritage, offering pieces that tell a story and are always rooted in denim. Highlights include a dark blue washed retro jumpsuit for women and a sustainable denim set for men, consisting of a regular-fit jacket and loose-fitting mid-rise jeans in classic 5-pocket style. This collection also celebrates London’s boho heritage with iconic British staples: classic trench coats, leather biker jackets, plaid wool coats, and London floral-print dresses. Additionally, there are versatile shirts and knitwear that seamlessly pair with the brand’s signature denim.

To mark the launch, exclusive in-store experiences will take place in selected Pepe Jeans stores. Interactive displays will invite customers to explore and engage with the collection.

Step into the world of “VERY PEPE” and greet the season with confidence. Witness how Pepe Jeans redefines Fall/Winter fashion with its distinctive style and flair.

About Pepe Jeans London

Pepe Jeans London was born in 1973 on the iconic Portobello Road in London. Today, 50 years later, the brand continues to uphold its original motto and promise to create the world’s most exciting denim fashion. The diversity and cultural fusion that define London also shape the personality of Pepe Jeans and provide constant inspiration for its women’s, men’s, and children’s collections. Music, culture, fashion, London, and denim—that’s Pepe Jeans.

About AWWG

At AWWG, change is in our DNA. Founded in 1998 under the name Pepe Jeans Group, with headquarters in Madrid, Spain, and design offices in London and Nice, this global fashion group encompasses the iconic brands Pepe Jeans London, Hackett, and Façonnable. AWWG is also the master franchisee and agency for Tommy Hilfiger (Spain and Portugal) as well as the agency for Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld (Spain and Portugal). AWWG currently has over 3,500 retail outlets, is present in 86 countries worldwide, and employs more than 4,500 people from 79 countries. As a global retail platform, the group is committed to constant evolution and creating brand value through transformation that meets the changing challenges and specific needs of the industry. The three iconic brands are united under AWWG, while each maintains its strong DNA and values that have been developed over thirty years in the retail sector with strong design teams, product development, and brand enhancement. AWWG is constantly evolving, pushing boundaries, and transcending the status quo to create value through innovative, sophisticated, and sustainable products, where excellence, craftsmanship, and quality are paramount.