Fashion
Palina Rojinski is once again the campaign face for Calzedonia.
Düsseldorf (Press Release)
Last year, the capsule collection designed by Palina Rojinski for Calzedonia made headlines. Building on that success, the actress and the legwear specialist are teaming up once again this season. Palina Rojinski is the campaign face for Calzedonia’s new autumn and winter collection.
The legwear brand Calzedonia is synonymous with style, quality, and affordable legwear. The autumn and winter collections of the Italian brand consistently impress with diverse designs for tights, leggings, and socks. This year, the tights from the new fashion collection are once again presented by actress and TV host Palina Rojinski, who serves as the brand ambassador for Calzedonia.
The new fashion collection from the legwear specialist is yet another tribute to versatility. No matter the taste, no matter the style – every woman will find a pair of tights she loves. The look is always contemporary and sophisticated; the styles are a nod to femininity in all its facets. The trend pieces captivate with stylish animal patterns, classic houndstooth designs, and elegant pearl embellishments or shimmering diamond patterns.
No one showcases the new campaign’s images as Palina Rojinski does, demonstrating how to pair autumnal tights in a feminine and elegant manner. “From day to night” is the motto. At first glance, it’s clear: the styles add a unique touch to daytime looks but can also be styled glamorously and party-ready for the evening.
The photoshoot took place at the Hotel Telegraphenamt in Berlin. From October 16th, Palina will be the face of the autumn/winter campaign not only in all Calzedonia stores but also in a digital campaign, cinema spots, and a national out-of-home campaign.
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