New Arrivals Autumn/Winter 2024: Dagsmejan

Zurich (ots)

As soon as the sun starts to lose its warmth, the first leaves change color, and the wind carries them from the trees, autumn has arrived. Falling leaves turn to falling snowflakes, and frost covers the land. This is the time to get cozy again. The days bring comfort, reflection, togetherness, and room for relaxation. To make this time even more special for yourself and your loved ones, Dagsmejan’s new colors and designs are perfect. The most comfortable sleepwear not only creates moments of coziness but also ensures the right temperature for restful sleep.

STAY WARM and BALANCE Regulate Sleep Temperature Year-Round

Softer and more breathable than cotton, these pajamas were developed through a research project to warm the body where it cools down and cool it where it gets too warm—this is Dagsmejan’s BALANCE collection. But it’s about more than just comfort. Dagsmejan is driven by the belief that improved sleep quality leads to a better life. A well-rested body works more efficiently, the immune system is prepared for daily challenges, and metabolism as well as mental and physical performance benefit. Sleep is an essential part of our lives. The “Sleeptember” styles are now available in the new colors Mauve, Steel Blue, and Black. The cozy STAY WARM collection will also expand in September with new crew neck designs for women and colors like Emerald Green, bold Purple, Turquoise, and Winter Sky. Just in time for autumn, Dagsmejan is also introducing sleep socks, which offer maximum comfort through an innovative design that avoids overheating.

Coziest Sleepwear for Cool Autumn Nights

Cool nights often lead to uncomfortable shivering, which can severely impact sleep. Frequent awakenings interrupt deep, restorative sleep. To support a restful night, Dagsmejan has developed the STAY WARM collection. The specially designed, lightweight, breathable, and warming NATTWARM™ material naturally regulates temperature and moisture during sleep, maintaining the ideal sleep temperature. The innovative material blend of eucalyptus and merino wool is four times more breathable than cotton and twice as soft, keeping the sleeping body comfortably within the optimal range throughout the night.

Collections at a Glance:

BALANCE – THE PERFECT TEMPERATURE, ALL NIGHT
– Innovative NATTWELL™ material (derived from beech fibers)
– 6 times more breathable and twice as soft as cotton
– Wicks moisture 4 times better

STAY WARM – ULTRA-LIGHT, WARMING, BREATHABLE
– Ultra-light, breathable NATTWARM™ material (a blend of Tencel and merino wool)
– Natural thermal and moisture regulation
– 4 times more breathable and twice as soft as cotton
– Provides warmth without overheating

The Perfect Gift – Restful Sleep

Whether it’s BALANCE, STAY WARM, or other collections like STAY COOL, RECOVERY, or SENSITIVE—all Dagsmejan products consist of specially developed natural fibers that keep the sleeping body comfortably within its ideal temperature zone all night, ensuring optimal recovery and maximum comfort. The materials are far more breathable than cotton, wick moisture better, and provide maximum comfort thanks to thoughtful details like flat, ergonomically placed seams, which minimize pressure points and allow for maximum freedom of movement at night. With numerous cuts and a variety of color options, Dagsmejan becomes not only a must-have for restful sleep but also an ideal Christmas gift. Especially during the cold season, we yearn for comfort, relaxation, and warming coziness.

Innovative Sleepwear

The success of Dagsmejan’s product lines is evident in its impressive, young company history. Founded in 2016, the founding duo Catarina Dahlin and Andreas Lenzhofer have launched successful pre-sale campaigns and received start-up awards. The first BALANCE collection sold out completely within six weeks, followed by the STAY WARM line six months later. In early 2019, the STAY COOL line was introduced and even received a nomination for the Swiss Design Prize. Today, more than 300,000 customers in over 80 countries sleep in Dagsmejan. Developed in the lab, tested in bed: 98% of customers would recommend Dagsmejan to friends and family. Recently, Dagsmejan was named one of Switzerland’s “Most Innovative Companies 2025” in the fashion, apparel, and luxury goods category by Statista.

ETHICAL SLEEP

The fibers used in Dagsmejan products are spun into an ultra-fine and especially soft yarn by one of Europe’s leading spinners. The finishing process uses an eco-friendly oxygen-bleaching process certified by both Oeko-Tex 100 and ISO (9001, 14001, 50001). The fabric production facility is certified for “Sustainable Textile Production” (STeP). Only environmentally friendly technologies and processes are used here, ensuring efficient use of natural resources and adherence to the highest social standards.

ABOUT DAGSMEJAN

The Swedish-Swiss company, founded in 2016 by Catarina Dahlin and Andreas Lenzhofer and based in St. Gallen, is revolutionizing the market with its functional sleepwear. All product lines are based on the finest natural fibers, are ultra-light, and provide maximum sleep comfort. All products are scientifically tested. Special emphasis is placed on sustainable production methods, with all manufacturing taking place exclusively in Europe. Dagsmejan is a Swedish word referring to the last days of winter when the warmth of the sun melts the snow—a time when nature awakens after a dark and cold period. It derives from the words “dag” (day) and “meja” (strength and power).