MÄVINN: IKEA’s Craftsmanship with Social Collaborations

MÄVINN: A Unique Journey

From its conception to fruition, MÄVINN stands out as a unique journey of collaboration, innovation, and social impact. This collection doesn’t just signify the partnership between IKEA and various social businesses; it represents the coming together of different cultures, techniques, and ideologies to create something exceptional.

Each item in the MÄVINN collection is handmade, honouring the skills and creativity of artisans from across Asia. The wide range of products, from baskets, rugs, aprons, bags to cushion covers, have been crafted using traditional artisan techniques. These products, developed using leftover denim, natural fibres, and handwoven textiles, feature intricate embroidery and tactile details, bringing to the fore the beauty of traditional craft.

Material Sourcing and Durability

IKEA MÄVINN

Infusing Job Opportunities into Craftsmanship

The collaboration with local artisans has been a joyful and enriching experience for the designers. It’s not just about celebrating traditional craftsmanship, but also about creating meaningful job opportunities for those in need. MÄVINN aims to support artisans and their communities, making handcrafted items accessible to people around the world. MÄVINN is more than just a collection; it’s a manifestation of diverse cultures and a deep love for travel. The designers’ journey through Bangladesh and India served as a source of inspiration, helping them to blend the social impact, warmth, and comfort of natural fibres with the versatility of denim into a cohesive collection. The MÄVINN collection champions traditional craftsmanship, ensuring that each piece is unique and special. It’s like stepping into an old market, where every item has its story to tell. To make each product stand out, decorative elements, testimonials, and other ornaments are incorporated into the designs.

Supporting Local Artisanship

Each piece in the MÄVINN collection carries its narrative, revolving around creating more job opportunities for people in rural and marginalized areas across Asia. With MÄVINN, IKEA hopes to create a personal space that reflects not just aesthetics but memories, stories, and experiences.

Starting from June 2023, the MÄVINN collection will be available in IKEA stores, bringing to you a unique blend of craftsmanship, culture, and social impact.