L’Oréal Paris participates in Amazon Prime Big Deals

Berlin (Press Release)

In a high-profile launch, L’Oréal Paris, the world’s leading beauty brand, kicks off the most significant single-brand activation to date as part of the Amazon Prime Big Deals on October 10th & 11th, 2023. During this first shopping event by L’Oréal Paris, viewers will gain exclusive insights into the brand’s innovative product range. They will also receive valuable tips and tricks regarding a wide array of beauty queries, all complemented by engaging beauty games and facts.

Comprehensive infotainment is expected across four distinct categories. Rebecca Mir will host the stream, guiding viewers through L’Oréal Paris segments: Skincare, Make-up, Haircare, and Men Expert. In addition to presenting the latest product innovations, viewers can look forward to practical demonstrations of application processes with before-and-after effects and comprehensive answers to community questions. All this will be combined with expert knowledge and useful everyday care tips. Key highlights include L’Oréal Paris’s new Vitamin C skincare series and Elvital’s highly effective Bond Repair Haircare line. In the Men Expert section, the focus is on Hydration and Longevity themes, presenting the Power Age Series, consisting of cream, eye care, and serum. In the Make-up section, the event will revolve around mascara and foundation, emphasizing the Telescopic Lift Mascara and the Perfect Match Foundation.

During the 1-hour stream, the following experts will represent L’Oréal Paris on-site: Hairstylist and leading hair influencer Dejan Garz, skin influencer Neschro Baydono, and Paula Wolf, a professional makeup artist and influencer on TikTok, Instagram, and YouTube. Additionally, content creator Laura Maria Rypa, actress Valentina Pahde, influencer, fitness model, lecturer, and reality TV star Nam Vo, content creator and actor Tim Stammberger, and entrepreneur, model, influencer & reality TV star Sissi Melzer will be present.