Connect with us

Culture

Julie Mehretu Appointed to Design 20th BMW Art Car

Published

on

BMW Group Photographer:Julian Kroehl

BMW announced its collaboration with renowned artist Julie Mehretu. The announcement took place at the Solomon R. Guggenheim Museum. Julie is a respected artist from New York. An international jury selected Mehretu unanimously. Thirteen museum directors and curators were part of it. The jury included figures like Hans Ulrich Obrist from Serpentine Galleries and Richard Armstrong from the Guggenheim. Mehretu’s BMW M Hybrid V8 Art Car will debut at the Le Mans 24-hour race in June 2024. This continues a nearly 50-year-old tradition. This event excites not only motorsport fans. It also captivates those interested in art, technology, design, and mobility.

Historical Context of the Event

Since 1975, artists like Alexander Calder, Frank Stella, and Roy Lichtenstein have designed vehicles for BMW. Others include Andy Warhol, Esther Mahlangu, Jenny Holzer, Jeff Koons, Cao Fei, and John Baldessari. Julie Mehretu has always loved cars, as toys, objects, and possibilities. She is thrilled to work on the next BMW Art Car. She also looks forward to exploring hybrid and fully electric vehicles. Besides the vehicle, Mehretu’s concept includes Translocal Media Workshops. These will take place in eight African cities. The results of the workshops, together with the 20th BMW Art Car, will be presented at the Zeitz MOCAA in Cape Town in 2025.



Tags

Interviews

Bianca Maite by Christoph Marti Bianca Maite by Christoph Marti
Fashion2 days ago

Bianca Maite: A New Face with Big Dreams

With a fresh perspective, natural elegance, and an ambitious mindset, Bianca Maite is stepping into the world of fashion as...

Amara Clothing Amara Clothing
Fashion2 weeks ago

AMARA Clothing: An Insight into the World of Giulia Mara Mondadori

At just 21 years old, Giulia Mara Mondadori has achieved what many only dream of: founding her own fashion label....

Interviews1 year ago

Interview with Tatiana Kurnosova

Could you share more about your transition from architecture and interior design to the fashion industry? What inspired this significant...

Interviews1 year ago

Natascha Lindemann: From Sociology to Capturing Beauty’s Essence

From studying sociology and marketing to capturing the essence of beauty through her lens, Natascha Lindemann has a story that...

Interviews2 years ago

From track to catwalk: Interview with Luca Andrea

For us at Beautymute, it’s important to provide a platform for young talent. Today, we’re talking to Luca Andrea –...

Interviews2 years ago

More than a Model: The Journey of Polina Chernyshova

Welcome to Beautymute. Our aim is clear: To highlight fresh talent. We strive to amplify the voices of new models...

Interviews2 years ago

Kamila Serik: A Model Journey From East to West

We are excited as always to bring you new faces and unique designers from around the world, sharing their stories,...

Interviews2 years ago

Alexia Cheula: A Curvy Model Breaking the “Norm”

We at Beautymute are a big fan of giving a platform to young talents. Today we introduce you to model...

Antonia Reinecke Antonia Reinecke
Interviews2 years ago

Antonia Reinecke about her career as a Fashion Designer and Stylist

Beautymute firmly believes in providing every emerging business and creative artist with an opportunity to display their remarkable talent and...

Interviews2 years ago

Traveling and Runways: A Model’s Journey with Ugne Kiosyte

At Beautymute, we believe in providing insights into the lives and journeys of various artists, models, and creatives. Today, we...

Trending