Intimissimi celebrates “the art of Italian lingerie”

Berlin (ots)

On the past Friday, October 6th, Lingerie Label Intimissimi celebrated its new campaign with Heidi and Leni Klum. After an exclusive dinner at the Berlin Bode Museum, the party continued at the Telegraphenamt. Among the guests were other prominent figures like Thomas Hayo, Riccardo Simonetti, Kilian Kerner, and numerous influencers such as Leonie Hanne, Farina Opoku, and Liz Kaeber. Many former participants from Heidi’s TV show ‘Germany’s Next Topmodel’ also reunited there. For example, Ida Kulis, Vivien Blotzki, Selma May, Toni Dreher, and Dasha Carriero. The current Intimissimi campaign focuses on self-confidence, female empowerment, joy of life, and the fact that beauty is not a matter of age.

After the first three Intimissimi campaigns with Heidi and Leni Klum already garnered worldwide attention, the fourth joint campaign has been visible since October 7th. Here, mother and daughter present the current collection of the lingerie specialist. Naturally, the beautiful Intimissimi styles take center stage in the photos and videos: silk and lace bras and panties enchant in classic tones like elegant black and white, as well as in trendy colors like delicate violet and rich pink.

The campaign also highlights the fact that beauty knows no age limits. Intimissimi is a brand that accompanies and supports women in every phase of life with Italian design and perfect fit, regardless of style and body shape. Who could be a more fitting testimonial team than the beautiful mother-daughter duo? Heidi and Leni radiate unique self-confidence, joy of life, and the special bond between mother and daughter, each with their own personality and individual look.

The renewed collaboration between Intimissimi and the Klums was celebrated extensively in Berlin last Friday. Matteo Veronesi, CEO of the Calzedonia Group, to which the Intimissimi brand belongs, hosted an exclusive dinner in a small circle at the Bode Museum. On the red carpet, not only the two campaign faces were seen but also other celebrities such as Thomas Hayo and Riccardo Simonetti, designers Kilian Kerner and Leyla Piedayesh, as well as numerous influencers like Leonie Hanne, Farina Opoku, and Liz Kaeber. Many former participants from Heidi’s TV show ‘Germany’s Next Topmodel’ also reunited there. For example, Ida Kulis, Vivien Blotzki, Selma May, Coco Clever, Alex Mariah Peter, Toni Dreher, Nicole Reitbauer, and Dasha Carriero. After Italian food, drinks, and a musical interlude, the party continued at the Telegraphenamt, where they celebrated exuberantly.

Heidi, as an internationally successful model, host, producer, entrepreneur, and mother of four, is one of Germany’s most well-known stars. The 50-year-old is a power woman par excellence and stands for independence, self-confidence, and strength. Her 19-year-old daughter Leni has also conquered the fashion world and is regularly seen on international magazine covers and catwalks. The fourth Intimissimi campaign with Heidi and Leni was produced under the direction of Creative Director Thomas Hayo, who was also among the guests. The campaign has been visible nationwide in Germany since October 7th, 2023.