Iconic Diane von Furstenberg chooses Zalando as exclusive retail partner for Europe

“Zalando shares our vision to empower women and offer them quality clothes that make them feel confident,” says Diane von Furstenberg. “I’m excited to see this partnership reach a new generation of women.” Graziano De Boni, CEO of DVF, adds: “Zalando is the ideal destination for DVF in Europe. It fits our DTC-focused global strategy of exclusive major retail distribution partnerships around the world.”

“Diane von Furstenberg is a true fashion icon, and we’re honoured to partner with her and her brand,” says Zalando co-founder David Schneider. “Our shared values of empowering confidence and self-expression through fashion, paired with Zalando’s strategic focus on quality partnerships and inspiring storytelling, make this a great match. We’re excited to bring DVF’s iconic designs exclusively to our platform and share her inspiring story with our European community of more than 50 million active customers.”

Diane von Furstenberg has been part of Zalando’s portfolio of Designer brands since 2018, joining from the early days of Zalando’s designer strategy. Lena-Sophie Roeper, Vice President Designer at Zalando, shares: “Having worked with DVF for several years, I’m delighted that Diane has now fully entrusted us with her distribution as their Europe-exclusive retail partner. This partnership is a true milestone on our path of building an inspiring and elevated assortment and innovative shopping experience for the next generation of designer customers.”

The exclusive partnership will be celebrated with a consumer-facing marketing campaign on Zalando in March 2025, highlighting DVF’s legacy and connecting it to the future generation of fashion enthusiasts.