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H&M Studio’s SS25 collection puts fierce suiting and poolside outfits in the spotlight.

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For the woman who knows how to work hard and play hard, H&M Studio’s SS25 collection is all about a tailoring and leisurewear crossover. Pieces that effortlessly merge the look of city pavements and poolside parties with strong shoulders, a focus on the waistline and sporty details. Drawing from fierce 1980s corporate women and the vibrant style of Miami and Los Angeles, the collection’s message is one of versatility – and empowerment. H&M Studio SS25 will be available in selected stores and at hm.com on 6 March.

“For SS25, we looked to the power woman and imagined her whole day – not just corporate life – because her strength and sense of style goes beyond the 9-to-5. She needs it all: tailoring, statement dresses, shirting, easy separates and denim. But in a way that brings together gravitas and glamour,” says Linda Wikell, designer H&M Studio

Sharp coats that call to mind a bathrobe, a business shirt and sexy bodysuit in one, and swimsuits that double as a going out top. Throughout the collection, leather, cotton-blend boucle, a knitted Ottoman ribbed fabric and a special boucle-style denim lend structure and texture, while a colour palette of corporate grey, greige, black, white, scarlet red and water blue signal a daring attitude.

The key pieces reinforce the female silhouette while flirting with the executive lifestyle. The long black belted coat is crafted from a thin boucle fabric and has prominent shoulders. The shirt-bodysuit is a classic blue with contrast white collar and cuffs, while a grey draped mini-dress has a shawl detail. There’s also a coordinating shirt and suit set in a distorted underwater print and a grey cropped funnel-neck nylon jacket. Accessories include an oversized, water-repellent waterproof clutch, metal frame sunglasses and shoes with angular shapes.

ABOUT H&M STUDIO

H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled several times a year.



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