H&M MOVE: Power Through The Showers

From drizzly hikes to weekend washouts, the activewear brand’s new fashion forward collection will help us all do more in a downpour.

&M Move’s recent activewear collections have become renowned for hitting the sweet spot. Throughout its hiking, cycling, snow, and workout ranges, the brand has maintained its zero-compromise approach to finding the perfect balance of style, function, comfort, contemporary aesthetics, intuitive detailing, and above all, inclusive pricing in its performance garments.

INSPIRED BY OUTSIDE

Introducing H&M Move’s rain collection: an affordable capsule of performance outerwear for A/W 2024.

Key pieces include the women’s StormMoveTM overalls, which are sure to become an autumn outdoor essential this year; elasticated relaxed-fit pants; oversized rain ponchos; and reiterations of customer-favourite jackets. All come complete with the level of detailing we now expect from H&M Move and its place at the intersection of style, function, performance, and affordability – the sweet spot that makes this activewear available to all, however you move.

MODERN LOOKS, MODERN PERFORMANCE

The H&M Move design team has turned to fashion trends and adventure cultures from around the world for this season’s design inspiration and muted colour choices. In doing so, it’s created a variety of performance head turners that incorporate H&M Move’s StormMoveTM material – a progressive brand-owned fabric innovation that plays a starring role right through this range. Thanks to this lab-tested and trademarked fabric technology, H&M Move again goes toe-to-toe with the waterproof, windproof, and breathability performance credentials of its outdoor market leaders. At the same time, this rain capsule stands proudly apart from its competitors thanks to a variety of modern silhouettes and details that’ll inject fresh energy into any wardrobe.

The H&M Move rain collection is available for both men and women in sizes ranging from XS-XXL. It will be available online at hm.com/move from mid- September. Prices start at £44.99.