H&M MOVE PARTNERS WITH HALE TO ELEVATE WELLNESS THROUGH BREATHWORK

H&M Move is thrilled to announce a collaboration with hale, a leading breathwork center and community based in Stockholm. This winter, H&M Move and hale joined forces to host two transformative breathwork workshops. These sessions introduced participants to a range of breathing techniques while showcasing H&M Moves latest Wellness collection for men. The collection will be available in selected stores and on www.hm.com/move from mid-January 2025.

H&M Move is thrilled to announce a collaboration with hale, a leading breathwork center and community based in Stockholm. This winter, H&M Move and hale joined forces to host two transformative breathwork workshops. These sessions introduced participants to a range of breathing techniques while showcasing H&M Moves latest Wellness collection for men. The collection will be available in selected stores and on https://www2.hm.com/sv_se/herr/sport/visa-alla.html from mid-January 2025.

Watch the film here.

The new collection from H&M Move symbolizes fresh beginnings and the establishment of restorative routines for the year ahead. It is crafted to support personal growth and inner focus, offering pieces that strike the perfect balance between form and function. By merging style with practicality, the collection empowers individuals to prioritise self-care and enhance their daily wellness practices.

“This collection reflects our belief in the importance of slowing down and investing in oneself. Partnering with hale allows us to connect our designs with a powerful practice like breathwork, bringing our garments into a meaningful, real-world context”

says Marie Fredros, Head of Design at H&M Move.

This collaboration integrates H&M Move’s design ethos with hale’s mission of fostering well-being through breathwork. Together, they have created a holistic experience that brings the collection’s vision to life: wellness in action.

“Breathwork is more than a wellness trend—it’s a powerful tool for thriving in daily life. Whether you’re looking to reduce stress, boost energy, find focus, or simply be more present, breathwork offers immediate benefits. With just some basic understanding you can reset your mind, recharge your body, and reconnect with the moment. Partnering with H&M Move allows us to align this transformative practice with garments that enhance comfort and functionality. Together, we’re offering people both the tools and the inspiration to build meaningful wellness routines”

says Johnny Oduya, founder of hale.

The Wellness collection for men is available in selected stores and on https://www2.hm.com/sv_se/herr/sport/visa-alla.html from mid-January 2025.

ABOUT HALE  
Founded in Stockholm in 2019, hale is a leading hub for breathwork—offering an immersive studio for in-person classes and an app for on-the-go practice. Hale also trains the next generation of breath guides, teaching them how to share breathwork’s transformative benefits.
Read more about hale on www.hale.center / @hale.center

ABOUT H&M MOVE  
H&M Move offers functional, fashionable activewear, accessible for the many. We celebrate movement and invite the world to move. Visit hm.com or follow @hm_move for more inspiration.