H&M Move and Zlatan Ibrahimović Collaborate with Laureus

A groundbreaking partnership is set to transform young lives. H&M Move is joining forces with Laureus Sport for Good Italy. Their mission? Promoting inclusivity, education, and physical wellness through sports. They plan to reach out to 2,000 youngsters over the next two years.

These young people come from vulnerable socio-economic backgrounds, at a high risk of social exclusion, bullying, and dropping out of school. Together, they aim to challenge these risks. By offering free multi-sport activities in Milan, Rome, Palermo, and Naples, they use sports as a bridge towards inclusion and education.

To kickstart the project, free summer camps will be held in these four cities. Zlatan Ibrahimović, H&M Move’s Brand Mover, is all in. A surprise visit to the Milan camp shows his dedication.

Inspiring Change through Movement: The Move Together Program

“Move Together aligns perfectly with my ambition to give back,” says Zlatan. He wants to inspire through movement and remove barriers. “Sports gave me confidence. Everyone should find a place where they feel important.”

H&M Move’s community program, Move Together, targets young people facing the greatest barriers to movement. Diana Amini, Head of Move Together Program, believes sports bring people together. “The collective energy brings both joy and power to push boundaries,” she explains.

These summer camps fill an important gap. For many families, affording meaningful activities during school holidays is tough. But the collaboration doesn’t stop there. They plan to continue their efforts when the next school year begins.

Laureus is equally excited about the partnership. “Through our activities, we aim to combat discrimination and develop essential life skills,” says Daria Braga, Director of Laureus Italy.

About the Key Players

Move Together is H&M Move’s community program. Their focus is on the physical, mental, and social benefits of moving together. H&M Move is a brand celebrating movement, making stylish and functional activewear accessible to everyone.

On the other hand, Laureus Sport for Good is a global organization harnessing the power of sports to drive social change. By supporting worldwide projects, they empower youths and communities to overcome social challenges, leading to a more inclusive society.