H&M MEN’S A/W 2023 SEASON MARKS THE START OF A MORE DAPPER ERA IN MENSWEAR

The new autumn/winter fashion introduces an array of sophisticated wool coats, sleek leather jackets, and luxe knitwear. New styles will be available in store and on hm.com from September 14.

Giving a dignified nod to the popular “quiet luxury” trend, H&M Men’s new autumn fashion offers the same sartorial sleekness with premium fashion pieces at a more affordable pricing. However, with fashion-forward elements giving the look an elevated edge, the collection aesthetic might in fact be better described as “loud sophistication” than “quiet luxury”.

“Tailoring and sartorial influences are having a long-awaited moment after being in a haze of the streetwear trend for the past couple of years. There’s a definite longing to smarten up the everyday wardrobe and this collection caters to that desire,”

 says Ross Lydon, H&M Man’s Head of Design.

The look is minimalistic and precise, building on timeless, transitional garments styled in this season’s tonal layers. Silhouettes are relaxed with a dapper touch of sharpness, making pieces both comfortable and confidence-boosting. With a subdued colour palette made up by earthy neutrals — including off white, grey, black, beige, and brown — attention is drawn to the subtle shifts in hues and tactility of textures.

Seasonal key pieces include the long wool coat, short wool blouson jacket, double-breasted blazer, and smarter versions of the classic leather biker. Luxurious-looking knitwear is styled under the new statement outerwear and combined with tailored wool trousers and loose-fit jeans. Accessories, including large tote bags, heavy knit scarves, and chunky loafers, are discrete yet impactful, amplifying the sophisticated sensibility of the look.