H&M Celebrates Timelessness with the Holiday 2024 Collection

The Holiday Collection draws from the modernity and elegance of the 60s and 70s. It takes particular inspiration from the couture fashions of that era, and effortlessly emphasises their relevance for today. There is a marked focus on silhouette: the stark lines of the 1960s partywear, alongside the longer, glamourous styles of 1970s evening styles.

The mood is sleek, graphic, and monochromatic, using unexpected volumes and proportions to create distinctive styles for every wardrobe, and every celebration. The minimal, sophisticated silhouette of the collection is offset by a playful approach to adornment. Black and white looks are accented with sequins, bows, and decorative embroideries. A classic tuxedo shirt is embellished at the cuffs with crystals, and tuxedo shorts suit comes densely embroidered with deco detailing. Tactile finishes emerge throughout the collection. A new, hyper-textural fringe is used to create a top and trouser set that calls to mind the texture of faux fur. Evening bags are finished with extended crystal fringe that add drama and movement – perfect for dancing.

Accessories harken to the luxurious style of the 1960s: bags and shoes are embellished with ‘mirror deco’ detailing that draws from the aesthetic of the space age. Flat shoes look perfect with mini-dresses, offering a more youthful, gamine look.

For men, the collection draws from the louche, dandyish glamour of mid-century fashion. Fluid shirting and pleated trousers sit alongside sequinned tailoring.

Together, the collection is an invitation to express a timeless yet confident sense of style: clothes to be worn for the most special of occasions.

“For Holiday 2024, we are championing a new kind of elegance: one that is charming and exuberant, but utterly modern. We’re bringing the elevated style of 60s and 70s couture into the contemporary wardrobe.”

– Eliana Masgalos Duarte, Womenswear Design Director, H&M

For the Holiday 2024 campaign, H&M celebrates and champions love in all its forms – between a parent and child, between siblings, between lovers. Campaign stars including Mona Tougaard, Gemma Ward, Kim Gordon, and 070 Shake join their loved ones in a celebration of togetherness, as they showcase the H&M Holiday 2024 collection. Moments of tenderness are caught across generations, families, and backgrounds, in a series of unguarded and intimate portraits.

The Holiday 2024 Collection will be available from 7 November in select stores and online at hm.com