H&M BEAUTY AND CHUPA CHUPS: A SWEET NEW BEAUTY STORY COMING THIS SUMMER

H&M Beauty is excited to announce a Chupa Chups collection that will take your beauty routine on a deliciously nostalgic journey, launching in July 2025. The collection’s packaging has a playful, retro feel, with vibrant and iconic Chupa Chups branding.

“Every product in this collection is designed to turn your beauty routine into a fun, joyful escape—transforming everyday into something as sweet as candy.”

says Mirja Kjellberg, Global section head private label, H&M Beauty. 

THE SWEET BEAUTY ESSENTIALS: 

LIP SWIRL – OVERNIGHT LIP MASK, 6,99 EUR

A softening overnight lip mask enriched with shea butter deeply hydrates and nourishes lips while you sleep. The unique double-coloured swirl effect features Choco Vanilla and Strawberry Cream scents for a sweet, relaxing experience. Vegan formula.

JUICY DUO – LIP BALM DUO,  6,99 EUR

A moisturizing lip balm duo infused with shea butter to soften and care for your lips throughout the day. Available in two delicious scents—Cherry and Watermelon. Vegan formula.

FRUITY FUSION – LIP OIL TRIO, 7,99 EUR

A moisturizing lip oil trio that delivers a glossy finish with a sheer tint, perfect for a fresh, juicy look. Available in three fruity scents—Apple, Watermelon and Cherry. Vegan formula.

CHERRY SPLASH – HAIR & BODY MIST, 5,99 EUR

A refreshing cherry-scented mist that can be used on both body and hair, leaving a sweet fragrance that lasts all day. Vegan formula.

Alongside these sweet essentials, the collection also introduces a selection of Chupa Chups-inspired accessories. The Lip Gloss Charm (6,99€) is the perfect pocket-sized treat, available in two delicious flavours, Strawberry Cream and Choco Vanilla. The Chupa Chups Waterbottle (19,99€) is a fun, Chupa Chups-inspired accessory that will help you stay hydrated. For a quick pop of colour, the Single Lipgloss (3,99€) is available in three iconic flavours— Strawberry, Cola and Watermelon.

“We’re beyond excited that Chupa Chups has inspired H&M Beauty’s new limited edition drop! This collection brings a deliciously playful twist to beauty, transforming everyday routines into indulgent experiences infused with our signature Forever Fun spirit.”

says Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

JOIN THE CANDY-COLORED BEAUTY PARTY THIS SUMMER 

With its vibrant packaging and candy-inspired scents, this collection invites you to relive the joy of childhood while indulging in a bit of self-care. Whether you’re a beauty enthusiast or a candy lover, the H&M Beauty and Chupa Chups collection will add sweetness to your day.

The collection will be available online and in stores in July 2025. Follow @hmbeauty for all the latest updates and sneak peeks leading up to the launch.