Helmut Lang debut editorial styled by Peter Do, featuring Rina Sawayama

Zalando’s excited to unveil the arrival of luxury brand Helmut Lang on Zalando, marked by an exclusive editorial styled by the brand’s Creative Director, Peter Do, and featuring our Designer ambassador, Rina Sawayama.

The editorial pays homage to Helmut Lang’s timeless legacy of utilitarian design and minimalist charm. Since its foundation in 1986, the brand has captivated fashion enthusiasts worldwide, and with Peter Do’s visionary leadership since 2023, its appeal has only intensified. Showcasing the latest designs from Do, renowned for his innovative “system of dressing” – the editorial features iconic pieces and Helmut Lang signatures like the seatbelt suit.

This collaboration marks another milestone in Zalando’s ongoing partnership with Rina Sawayama, our ambassador for designer and luxury fashion. Earlier this year, we introduced the new enhanced Designer experience on our website and app, establishing a luxury boutique-style space for designer brands. The new destination not only showcases our brand partners’ collections but also provides a canvas for immersive storytelling, seamlessly integrated with inspirational editorial content.