Banu Suntharalingam’s Guide: Winning and Keeping Regular Customers

Hagen (ots)

Regular customers are the lifeblood of every beauty salon, but attracting and retaining them in a fast-paced and constantly changing industry is no easy task. In a world where customers have more and more choice and ever higher expectations, what exactly is the formula for success in keeping them loyal to a beauty salon long-term?

“The importance of regular customers cannot be overestimated,” explains Banu Suntharalingam, renowned expert in the beauty industry. “Regular customers are the ones who make a business stable and sustainable, they ensure a steady cash flow and are often the best brand ambassadors. But they only stay if they are offered an authentic, personal experience.” In the following article, Banu Suntharalingam reveals seven points to attract and retain regular customers.

1. Quality

The quality of treatment and products are critical for customer satisfaction and loyalty. By giving customers the feeling of being in experienced hands, beauticians set the course for a long-term customer relationship, instead of just pursuing single sales. In this way, they provide continuous added value, trust, and an improved customer experience.

2. Excellent Customer Service

Friendly staff, quick response times, and absolute reliability create an atmosphere where customers feel truly appreciated and well cared for – and are therefore the best indicators of good customer service. Regular customers should also be kept up to date about events, new products, and special offers.

3. Ambience

The overall experience in the beauty salon – including the music, cleanliness, and lighting – has a significant impact on customer well-being. A welcoming atmosphere creates a positive mood – and in this way ensures that customers feel comfortable.

4. Personalized Care

Customers appreciate personalized recommendations, individual care, and tailor-made offers. By analyzing customer data and purchase history, beauticians can make personalized recommendations and offer special discounts. This gives customers the feeling that they are appreciated and understood, which in turn strengthens their bond to the beauty salon.

5. Trust

Customers value transparency and honesty. Only if a beauty salon is capable of building trust and keeping promises will a long-term customer relationship develop. A trust-building measure could, for example, be informing customers in advance about the vacation times of the beauty salon.

6. Individual Loyalty Programs

Reward and loyalty programs, where customers are rewarded for regularly purchasing products or booking treatments, are excellent for increasing customer loyalty. Exclusive offers, special promotions, VIP programs, birthday gifts, and other incentives strengthen customer loyalty and motivate them to make repeat purchases.

7. Customer Feedback

Customer feedback is extremely valuable for continuous improvements. By actively seeking feedback through surveys, personal conversations, or reviews, and responding to their customers, beauticians show that they care about their needs. Excellent after-sales service also gives customers the impression that their satisfaction is a priority. This could, for example, be a simple call where the beautician asks how the customer is feeling after the treatment.

About Banu Suntharalingam:

Banu Suntharalingam is the founder and CEO of Beautyholic. Together with her team, she helps self-employed beauticians and owners of beauty salons achieve business success. She specializes in customer acquisition. For more information, visit: https://beautyholic.de/.