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AMARA Clothing: An Insight into the World of Giulia Mara Mondadori

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Amara Clothing
Picture by Eric Stehli

At just 21 years old, Giulia Mara Mondadori has achieved what many only dream of: founding her own fashion label. With AMARA Clothing, she uniquely combines her passion for fashion and martial arts. But how does one bring such an ambitious project to life?

From Idea to Brand

“About two years ago, I started practicing Muay Thai – for me, the perfect way to clear my mind and push myself to the limit. However, I quickly realized that there was no brand catering to women with stylish training outfits and boxing gloves. That was the perfect starting point to create my own label,” Mondadori explains.

Her passion for fashion goes back much further. As a child, she accompanied her mother, a fashion designer, to the office and created outfits for her Barbies from fabric scraps. “With AMARA, I have the chance to fulfill my childhood dream of building my own label and merging it with my love for martial arts. AMARA stands for strength and power – inside and outside the ring – and brings together my two worlds.”

by Eric Stehli

Inspiration and Vision

Mondadori’s biggest inspiration is martial arts itself. “The discipline, focus, and especially the community inspired me to create something unique,” she says. But Giulia has bigger dreams: “I definitely want to take AMARA to the top! From more fight nights and community events to opening my own boxing gym or a pop-up store, I’m open to everything. My motto is: ‘gopastlimits.’”The journey to realizing her vision wasn’t without challenges. “The biggest hurdle was definitely developing the samples. Finding the best quality was a real challenge. On top of that, there was the time pressure because I wanted to be ready for the kick-off event at the Shogun Fighting Championship in St. Jakobshalle,” she recalls. But with the support of her trainer and family, she successfully overcame every obstacle.

by Eric Stehli

AMARA: A Brand with a Message

AMARA Clothing is about more than just fashion. It’s a tribute to the strength women demonstrate both in the ring and in life. “AMARA is a symbol of power and elegance. I want to inspire people to push their limits and continuously challenge themselves,” Mondadori explains.

With her collection, Giulia Mara Mondadori is setting new standards in the worlds of martial arts and fashion. Her journey has only just begun, and AMARA’s future promises to be exciting. Those who want to follow Giulia and her label on this path should definitely keep an eye on her upcoming projects. AMARA is ready to conquer the world.



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