adidas Announces Partnership with Tennis Star Grigor Dimitrov

• Grigor Dimitrov – ranked within the top 10 players in the world – joins adidas and its 100-year legacy of creating only the best with and for athletes
• Throughout the multi-year partnership, adidas will equip Grigor with best-in-class performance footwear built for the demands of modern tennis
• Grigor joins adidas athletes in playing in the new Adizero Ubersonic 5 – which will be seen on-court at the first Grand Slam of the year in Melbourne

Today, adidas announces a multi-year footwear partnership with Grigor Dimitrov. The highest ranked Bulgarian player of all time joins fellow tennis stars such as Alexander Zverev, Stefanos Tsitsipas, Jessica Pegula and Elina Svitolina, as well as icons of other fields partnered with the leading sports brand such as Lionel Messi, Aitana Bonmatí, Jude Bellingham, Noah Lyles, Antoine Dupont, Ruby Tui and Sümeyye Boyacı.

Grigor Dimitrov says: “I am excited to be a part of the adidas family and join such an impressive line-up of athletes. In every meeting with the team, I could feel the passion for tennis and for the ambition to create the best for the sport, and for those that play it. It gives confidence like no other to have a team like adidas on your side – giving the ultimate sideline support. I am looking forward to all the great things we will achieve together in the coming years.”

Kerryn Foster, GM Specialist Sports at adidas, says: “Grigor is world-class and the way that he plays, with freedom and commitment, is such an inspiration. We believe that together we can unlock the possibilities for the next generation that come from uniting Grigor’s resilience under pressure and inspiring play, with the very best speed footwear and player support available by the adidas team. We’re excited to be there for every point he makes over the next few years.”

On the court, adidas will work with Grigor to ensure he has the very best in high-performance tennis footwear and design innovations.

Grigor Dimitrov, who is set to take centre stage in Australia in January, will wear the new Adizero Ubersonic 5 throughout the 2025 season. A shoe that is fine-tuned for reactive speed, and designed to help athletes play their fastest and most agile game from baseline to net.