Lacoste celebrates 10 of partnership with the Miami Open

Lacoste retail arrives back at Hard Rock Stadium with their exclusive pop-up boutique as well as trailer and kiosks across the grounds. Customers will be able to shop their dedicated Miami Open co-branded collection alongside an array of the French brands seasonal and core offerings as well as customize their Lacoste purchases with a wide rang of patches and engraving designed for the tournament and exclusive to the on-site shop. Lacoste continues to extend its souvenirs collection curated specifically for the Miami Open presented by Itaú including its iconic plush crocodile stuffed animal and new items including a tote, keyring and towel among other items, all in signature Lacoste green and whie, that won’t be shoppable anywhere else. Lacoste players are expected to stop by the tent to meet fans for signing over the course of the tournament.

For those not in attendance at the Hard Rock Stadium, Lacoste stores Aventura Mall, on Lincoln Road and the new Lacoste boutique in Brickell will also be celebrating the Miami Open presented by Itaú with a visual takeover in stores focusing on Lacoste’s players collection.