Laut gegen Nazis e.V. launches together with Zalando

• Hamburg-based association Laut gegen Nazis e.V. launches the “Fashion against Fascism” initiative together with Zalando and Spread Group
• World’s largest database of coded far-right language launched with the support of Jung von Matt and other agencies
• The open source initiative collects right-wing extremist codes in order to actively combat their dissemination
• New powerful tool for online fashion platforms to keep Nazi codes off their marketplaces
• Partners across the German fashion industry who already joined the initiative include ABOUT YOU, Avocadostore, BAUR, bevh, bonprix, Fast Forward, Underpressure and Vinted

Hamburg/Berlin, April 4, 2024 – Following the globally acclaimed “Recht gegen Rechts” campaign, Hamburg-based association Laut gegen Nazis e.V. is taking the next step in the fight against the spread of far-right codes in collaboration with Jung von Matt. Together with co-initiators Zalando and Spread Group and other partners from the fashion industry such as ABOUT YOU, Avocadostore, BAUR, bevh, bonprix, Fast Forward, Underpressure and Vinted they are launching the new “Fashion against Fascism” initiative. The aim: to create the largest online database for Nazi codes in order to curb the spread of right-wing extremist messages in the fashion industry. With posts on social media and on the campaign site fashionagainstfascism.com the initiative calls on the participation of the global fashion industry.

What’s behind the database?

The current database consists of almost 200 codes that are being used by far-right extremists to spread hate in society. This database is curated and constantly updated with insider information and anonymous user input on new emerging Nazi codes. Thanks to an API (Application Programming Interface), the database can be used by any brand that joins the initiative against the spread of far-right codes. A web crawler makes it easy for brands to check whether such codes are spreading through their own online marketplace without them knowing it.

More attention for the “Fashion against Fascism” campaign

The idea for the campaign was developed by the Berlin advertising agency Jung von Matt and is the follow-up to the successful “rights against the right” campaign. It was supported by 02100 Digital, responsible for programming the database solution, and the Berlin branch of the Swedish communications agency Redgert Comms. Together with Laut gegen Nazis e.V., the agencies are contributing pro bono in order to counter  the rise of far-right ideologies in Germany, against which hundreds of thousands of people are currently demonstrating nationwide.

Jörn Menge, Chairman of Laut gegen Nazis e.V. explains:

“Experience from the ‘rights against the right’ campaign has shown that trademark law also reaches its limits in the fight against Nazis. But we aren’t satisfied with that. Where the legislator is not able to act sufficiently against the spread of right-wing extremist hate messages, we are now doing something. We also want to motivate other players in the fashion industry to get involved to help to  create a safe environment for everyone.”

About Laut gegen Nazis e.V.

The Laut gegen Nazis e.V. association has been fighting for our democracy and freedom for 20 years with initiatives, concert tours and protest actions. In the process, many campaigns have been launched, such as “Recht gegen Rechts”, which have raised awareness among millions of people worldwide. The association’s biggest supporters include Die Fantastischen Vier, Die Sportfreunde Stiller, Peter Lohmeyer and Culcha Candela.

About Zalando

Founded in Berlin in 2008, Zalando is building the leading pan-European ecosystem for fashion and lifestyle e-commerce around two growth vectors: Business-to-Consumer (B2C) and Business-to-Business (B2B). In B2C, we offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. In B2B, we are using our logistic infrastructure, software and service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. As an ecosystem, Zalando aims to enable positive change for the fashion and lifestyle industry.

About Spread Group

Spread Group is a global provider of individualized fashion and lifestyle products. With the brands Spreadshirt, Teamshirts, Spreadshop and SPREAD, it offers consumers, companies and content creators digital services for the individualization of fashion and lifestyle products. The common basis for all of the Spread Group’s services is a flexible software platform that enables deep vertical integration along the value chain. This includes not only product design, marketing and sales via marketplaces and online stores, but also production, payment processing, global shipping and customer service.

With the Fashion Tech Fund Spread Ventures, Spread Group makes targeted investments in young technology companies that share Spread Group’s vision of more sustainable fashion production or distribution.

The made-to-order pioneer was founded in Leipzig in 2002 and today operates four production facilities in the USA and Europe. In 2022, Spread Group manufactured over ten million products to order for customers in more than 170 countries and generated sales of more than 175 million euros.