Trendyol Celebrates Successful First Year in Germany

Trendyol, the platform from Turkey and a top fashion destination in Europe, marks its first year of successful operations in Germany. With more than a million customers, an expanding marketplace, and a revenue-strong own-brand collection, the brand has established itself as an online destination of choice for fashion-conscious shoppers. Also serving as a platform for the sale of Turkish brands in Germany, Trendyol plans to introduce new categories in the coming weeks.

First Year Highlights

Boasting an ever-growing marketplace with over 800 reputable brands and a strong own-brand collection, Trendyol has attracted more than a million customers since its launch in Germany. The key to its growing popularity lies in its wide selection of attractive items at affordable prices, coupled with a seamless shopping experience.

Trendyol provides a showcase for the Turkish fashion industry with nearly 200 brands and manufacturers. It also includes several international labels such as Valentino, Puma, S.Oliver, Tom Tailor, Skechers, and Fila. The platform is home to over 300,000 products, including the revenue-strong own-brand collections, “Trendyol,” “Trendyol Man,” “Trendyol Modest,” and “Trendyol Curve”.

Trendyol App Gains Popularity

Over the past year, the Trendyol app has emerged as one of the most downloaded fashion apps in Germany. The most popular categories among German customers include denim clothing, two-piece outfits, dresses, and the Trendyol Curve range. According to the Federal Association of Online Retail e.V., Trendyol is the number one online fashion marketplace in Europe, underscoring the platform’s growing significance in the European market.

Supported by the expansion of the EU logistics network and investment in a new export center near the Istanbul airport, Trendyol aims to improve delivery and return options. The company plans to test new categories such as “Beauty,” “Homeware,” and “Jewellery” in the coming weeks, in partnership with numerous new partners on the platform.

Influencing the Market

Through its market-leading influencer program, trendFam, Trendyol collaborates with over 1,000 German influencers, significantly boosting brand awareness. The Storyclash influencer marketing platform reported that Trendyol was the fashion brand most frequently mentioned by influencers in their content for the third month in a row. Erdem Inan, Head of Growth at Trendyol, reflects positively on the past year and looks forward to further expanding the product and marketplace offerings in the coming year. The goal is to continue offering a seamless shopping experience, stay at the forefront of fashion trends, while always keeping the personal budgets of customers in mind.

Trendyol has introduced its Sustainable Impact Plan, a comprehensive strategy and roadmap that reinforces the company’s commitment to sustainable production, human rights protection, CO2 reduction, responsible packaging and waste management, and initiatives promoting diversity, inclusion, education, women’s empowerment, and digital equality in remote areas of Turkey.

Aiding in Times of Crisis

Following the devastating earthquake in Turkey in February, the company mobilized its staff, business partners, and infrastructure to support relief measures in the affected regions. With the support of ABOUT YOU and Zalando, wholesale partners of Trendyol in Germany, the company set up the platform earthquake.trendyol.com to enable the international community to help people directly on the ground. Active in Germany since 2022 with its online fashion platform, Trendyol.com/de, Trendyol is the leading category-crossing e-commerce marketplace in Turkey. With headquarters in Berlin, the platform offers over 300,000 items of clothing, shoes, and accessories from a variety of own brands, Trendyol Collection, Trendyol Curve, and Trendyol Modest, along with a versatile mix of local and global brands and providers. Trendyol also distributes its own brands via global partner platforms in wholesale.