18th EDITION OF MILANO UNICA SHANGHAI

From August 28-30, 2023, Italian textile and apparel accessory producers are gearing up to showcase their finest creations at Milano Unica Shanghai. Held in conjunction with the Intertextile Apparel Fabrics trade show, this event represents an opportunity to present the elegance, quality, and creativity intrinsic to Made-in-Italy production.

In an exhibition area spanning over 780 sqm, 44 high-end Italian manufacturers will join forces to captivate an audience of local and international market operators. Increasingly seeking Italian products embodying a high level of technological and ethical content, these operators represent premium and luxury brands keen on integrating Italian innovation into their creative offerings.

A Comeback Worth Celebrating

After a three-year hiatus, the Chinese market is once again open to Milano Unica Shanghai, marking a significant recovery milestone for the industry. China’s consumers, evermore interested in the latest Made-in-Italy trends, quality, and innovation, eagerly await this event, making it a significant rendezvous on the industry’s calendar.

Trade Relations and Italian Exports

The Chinese market is crucial for Italy’s exports, holding the third position in Made-in-Italy textile exports with a 7.3% overall increase. The event thus signals the strong interest of Italian entrepreneurs in the excellent business opportunities the Chinese market offers. The importance of Milano Unica’s core values – elegance, quality, and transparency – is evident in the increasing number of buyers from China and other primary target markets. Milano Unica Shanghai not only serves to enhance the brand image but also to meet and satisfy the demand of the Chinese market, further solidifying the close relationship with local operators.

Exclusivity at the Forefront

Entrance to the Milano Unica Hall inside the Intertextile Apparel Fabrics show is reserved exclusively for accredited visitors. This setting provides an intimate platform for visitors to interact with Italian exhibitors, immerse themselves in the offerings, and envisage the fashion of tomorrow shaped by Italian innovation. In summary, Milano Unica Shanghai 2023 represents an unmissable opportunity for industry professionals to witness the best of Italian textile and apparel creativity and innovation. The exhibition is a testament to Italy’s deep commitment to preserving and promoting its textile heritage while leading in industry advancement.