H&M and MenWith launch data-based capsule collection
Together with Instagram men’s style account MenWith, H&M launches a collection based on data derived from the most engaging posts on the Instagram accounts @menwithclass and @menwithstreetstyle. The capsule collection launches online and in selected stores August 22.
“Making this collection together with MenWith has been a very creative journey. By looking at data from most engaged posts and liked styles this whole collection is created from what truly is personal style and what men want to wear"
Ross Lydon, Head of menswear design at H&M
By looking at the posts with most views, comments and general engagement the men’s design team has together with MenWith created a capsule collection based on those styles. The collaboration includes a knitted roller neck, the perfect hoodie, slacks with contrast piping, a plaid scarf, beanie, suede cap and the statement biker jacket. The collection launches August 22 in selected stores and online.
“MenWith wants to explore the democratization of men’s fashion and has the ambition to play a pivotal role in make male style broadly accessible, focusing on the styles themselves rather than the people who wear them; clearly embodied by the distinct MenWith cropped heads format of the posts. By teaming up with H&M we can now offer the male customer a collection based on the most appreciated styles"
Daniel Frank and Erik Simmingsköld of MenWith